rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Promotion management & marketing communications
  name:
    name part: Shimp, Terence A.
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Fort Worth
    publisher: The Dryden Press
    date issued: c1993
    edition: 3rd ed.
    issuance: monographic
  physical description:
    form: print
    extent: xxii, 682 p. ; ; 24 cm.
  note: Terence A. Shimp
  note: Includes index
  subject:
    topic: Advertising
  subject:
    topic: Communication in marketing
  subject:
    topic: Direct marketing
  subject:
    topic: Sales promotion
  identifier: 0030767482
  record info:
    record creation date: 021119
    record change date: 20021119093000.0
    record identifier: 0000021234