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20021119.0 |
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|a 0030767482
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| 090 |
0 |
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|a HF5415.123
|b .S54 1993
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| 100 |
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|a Shimp, Terence A. ,
|e author
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| 245 |
0 |
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|a Promotion management & marketing communications
|c Terence A. Shimp
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| 250 |
|
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|a 3rd ed.
|
| 260 |
2 |
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|a Fort Worth :
|b The Dryden Press ,
|c c1993
|
| 300 |
|
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|a xxii, 682 p. ; ;
|c 24 cm.
|
| 504 |
|
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|a Includes index
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Communication in marketing
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| 650 |
|
0 |
|a Direct marketing
|
| 650 |
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0 |
|a Sales promotion
|
| 999 |
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|a 1000020342
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|