Promotion management & marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth :
The Dryden Press ,
c1993
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxii, 682 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0030767482 |