APA (7th ed.) Citation

Shimp, T. A. (1993). Promotion management & marketing communications (3rd ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Fort Worth: The Dryden Press, 1993.

MLA (9th ed.) Citation

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. The Dryden Press, 1993.