Principles of modern marketing

Bibliographic Details
Main Authors: Husted, Stewart W. (Author), Lowry, James Rolf (Author), Varble, Dale L. (Author)
Format: Book
Published: Boston, MASS. Allyn and Bacon c1989
Subjects:

MARC

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100 0 |a Husted, Stewart W.  |e author 
245 0 0 |a Principles of modern marketing   |c Steward W. Husted, Dale L. Varble, James R. Lowry 
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300 |a xxvii, 722 p. ;  |c 24 cm. 
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700 0 |a Lowry, James Rolf  |e author 
700 0 |a Varble, Dale L.  |e author 
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