Principles of modern marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston, MASS.
Allyn and Bacon
c1989
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000021205 | ||
| 008 | 021119n | ||
| 020 | |a 0205115756 | ||
| 090 | 0 | 0 | |a HF5415 |b .H89 1989 |
| 100 | 0 | |a Husted, Stewart W. |e author | |
| 245 | 0 | 0 | |a Principles of modern marketing |c Steward W. Husted, Dale L. Varble, James R. Lowry |
| 260 | 2 | |a Boston, MASS. |b Allyn and Bacon |c c1989 | |
| 300 | |a xxvii, 722 p. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Lowry, James Rolf |e author | |
| 700 | 0 | |a Varble, Dale L. |e author | |
| 999 | |a 1000011069 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||