Principles of modern marketing

Bibliographic Details
Main Authors: Husted, Stewart W. (Author), Lowry, James Rolf (Author), Varble, Dale L. (Author)
Format: Book
Published: Boston, MASS. : Allyn and Bacon , c1989
Subjects:

MARC

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090 0 0 |a HF5415   |b .H89 1989 
100 0 |a Husted, Stewart W. ,   |e author 
245 0 0 |a Principles of modern marketing   |c Steward W. Husted, Dale L. Varble, James R. Lowry 
260 2 |a Boston, MASS. :   |b Allyn and Bacon ,   |c c1989 
300 |a xxvii, 722 p. ; ;   |c 24 cm. 
500 |a Includes index 
650 0 |a Marketing 
700 0 |a Lowry, James Rolf ,   |e author 
700 0 |a Varble, Dale L. ,   |e author 
999 |a 1000011069   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus