Principles of modern marketing

Bibliographic Details
Main Authors:	Husted, Stewart W. (Author), Lowry, James Rolf (Author), Varble, Dale L. (Author)
Format:	Book
Published:	Boston, MASS. Allyn and Bacon c1989
Subjects:	Marketing

Description
Physical Description:	xxvii, 722 p. ; 24 cm.
ISBN:	0205115756

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