Principles of modern marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston, MASS. :
Allyn and Bacon ,
c1989
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxvii, 722 p. ; ; 24 cm. |
| ISBN: | 0205115756 |