Promotional strategy : managing the marketing communications process

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Promotional strategy : managing the marketing communications process

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Bibliographic Details
Main Authors:	Engel, James F. (Author), Kinnear, Thomas C. , 1943- (Author), Warshaw, Martin R. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , c1991
Edition:	7th ed.
Series:	The Irwin series in marketing
Subjects:	Advertising Marketing Marketing > Management

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