|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000021052 |
| 005 |
20070822.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0256082049
|
| 090 |
0 |
0 |
|a HF5415
|b .E65 1991
|
| 100 |
0 |
|
|a Engel, James F. ,
|e author
|
| 245 |
0 |
0 |
|a Promotional strategy : managing the marketing communications process
|c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c c1991
|
| 300 |
|
|
|a xxv, 753 p. ; ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Kinnear, Thomas C. ,
|d 1943- ,
|e author
|
| 700 |
0 |
|
|a Warshaw, Martin R. ,
|e author
|
| 999 |
|
|
|a 1000010930
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|