Promotional strategy : managing the marketing communications process
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
c1991
|
| Edition: | 7th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxv, 753 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256082049 |