The basic principles of marketing warfare
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chichester, England
John Wiley
c1987
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000021051 | ||
| 008 | 021119s1987 | ||
| 020 | |a 0471915459 | ||
| 090 | 0 | 0 | |a HF5415 |b .D87 1987 |
| 100 | 0 | |a Duro, Robert |e author | |
| 245 | 1 | 4 | |a The basic principles of marketing warfare |c by Robert Duro and Bjorn Sandstrom |
| 260 | 2 | |a Chichester, England |b John Wiley |c c1987 | |
| 300 | |a xi, 164 p. |c 23 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Sandstrom, Bjorn |e author | |
| 999 | |a 1000010929 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||