The basic principles of marketing warfare

Bibliographic Details
Main Authors: Duro, Robert (Author), Sandstrom, Bjorn (Author)
Format: Book
Published: Chichester, England : John Wiley , c1987
Subjects:

MARC

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020 |a 0471915459 
090 0 0 |a HF5415   |b .D87 1987 
100 0 |a Duro, Robert ,   |e author 
245 1 4 |a The basic principles of marketing warfare   |c by Robert Duro and Bjorn Sandstrom 
260 2 |a Chichester, England :   |b John Wiley ,   |c c1987 
300 |a xi, 164 p. ;   |c 23 cm. 
504 |a Includes bibliographical references (p. 163-164) 
650 0 |a Marketing 
700 0 |a Sandstrom, Bjorn ,   |e author 
999 |a 1000010929   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus