The basic principles of marketing warfare
| Main Authors: | , |
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| Format: | Book |
| Published: |
Chichester, England :
John Wiley ,
c1987
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| Subjects: |
| Physical Description: | xi, 164 p. ; 23 cm. |
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| Bibliography: | Includes bibliographical references (p. 163-164) |
| ISBN: | 0471915459 |