Making sense of marketing : the complete open learning course, workbook 3

Bibliographic Details
Main Authors: Davies, Peter (Author), Pardey, David (Author)
Format: Book
Published: London : Open BTEC ; Macmillan , c1990
Subjects:
Description
Item Description:Contents: v.3 determining the marketing mix
Physical Description:185 p. ; ; 35 cm.
ISBN:0333498399