Relationship marketing : bringing quality, customer service, and marketing together

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Relationship marketing : bringing quality, customer service, and marketing together

Bibliographic Details
Main Authors:	Christopher, Martin (Author), Ballantyne, David (Author), Payne, Adrian (Author)
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Oxford ; Boston : Butterworth-Heinemann , 1991
Series:	The marketing series
Subjects:	Customer services Marketing Quality control

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