rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Relationship marketing
    sub title: bringing quality, customer service, and marketing together
  name:
    name part: Christopher, Martin
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Ballantyne, David
    role:
      role term: author
  name:
    name part: Payne, Adrian
    role:
      role term: author
  name:
    name part: Chartered Institute of Marketing
  type of resource: text
  origin info:
    place:
      place term: Oxford ; Boston
    publisher: Butterworth-Heinemann
    date issued: 1991
    issuance: monographic
  physical description:
    form: print
    extent: viii, 204 p. ; ; 24 cm.
  note: Martin Christopher, Adrian Payne, and David Ballantyne
  note: Publishes in association with the Chartered Institute of Marketing
  note: Includes bibliographical references and index
  subject:
    topic: Customer services
  subject:
    topic: Marketing
  subject:
    topic: Quality control
  related item:
    title info:
      title: The marketing series
  identifier: 0750609788
  record info:
    record creation date: 021119
    record change date: 20210104093000.0
    record identifier: 0000021019