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20210104093000.0 |
| 008 |
021119n |
| 020 |
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|a 0750609788
|
| 090 |
0 |
0 |
|a HF5415
|b .C52717 1991
|
| 100 |
0 |
|
|a Christopher, Martin ,
|e author
|
| 245 |
0 |
0 |
|a Relationship marketing :
|b bringing quality, customer service, and marketing together
|c Martin Christopher, Adrian Payne, and David Ballantyne
|
| 260 |
2 |
|
|a Oxford ; Boston :
|b Butterworth-Heinemann ,
|c 1991
|
| 300 |
|
|
|a viii, 204 p. ; ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The marketing series
|
| 500 |
|
|
|a Publishes in association with the Chartered Institute of Marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Customer services
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Quality control
|
| 700 |
0 |
|
|a Ballantyne, David ,
|e author
|
| 700 |
0 |
|
|a Payne, Adrian ,
|e author
|
| 710 |
0 |
1 |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 1000010923
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000010924
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|