Relationship marketing bringing quality, customer service, and marketing together

Bibliographic Details
Main Authors: Christopher, Martin (Author), Ballantyne, David (Author), Payne, Adrian (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford ; Boston Butterworth-Heinemann 1991
Series:The marketing series
Subjects:
Description
Physical Description:viii, 204 p. ; 24 cm.
ISBN:0750609788