Relationship marketing : bringing quality, customer service, and marketing together
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Book |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann ,
1991
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| Series: | The marketing series
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| Subjects: |
| Item Description: | Publishes in association with the Chartered Institute of Marketing |
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| Physical Description: | viii, 204 p. ; ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750609788 |