APA (7th ed.) Citation

Christopher, M., Ballantyne, D., & Payne, A. (1991). Relationship marketing: Bringing quality, customer service, and marketing together. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together. Oxford ; Boston: Butterworth-Heinemann, 1991.

MLA (9th ed.) Citation

Christopher, Martin, et al. Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together. Butterworth-Heinemann, 1991.