Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York ,
McGraw-Hill , c1992
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
MARC
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| 090 | 0 | 0 | |a HF5415 |b .B6213 1992 |
| 100 | 0 | |a Bovee, Courtland L. , |e author | |
| 245 | 0 | 0 | |a Marketing |c Courtland L. Bovee, John V. Thill |
| 260 | 2 | |a New York , |c McGraw-Hill , |c c1992 | |
| 300 | |a xxxi, 760 p. ; ; |c 26 cm. | ||
| 440 | 0 | 0 | |a McGraw-Hill series in marketing |
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Thill, John V. , |e author | |
| 999 | |a 1000010922 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||