Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York ,
McGraw-Hill , c1992
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| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxxi, 760 p. ; ; 26 cm. |
| ISBN: | 0070067341 |