Marketing strategy and management
| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
London :
Macmillan ,
1985
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | 399 p. ; ; 24 cm. |
| Bibliography: | Bibliography: p. 383 |
| ISBN: | 033332076 |