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20161019.0 |
| 020 |
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|a 0030767083
|
| 090 |
0 |
0 |
|a HF5415
|b .A748 1993
|
| 100 |
0 |
|
|a Assael, Henry ,
|e author
|
| 240 |
0 |
0 |
|a Marketing: principles and strategy
|
| 245 |
1 |
0 |
|a Marketing :
|b principles & strategy
|c Henry Assael
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a Fort Worth :
|b The Dryden Press ,
|c c1993
|
| 300 |
|
|
|a xxix, 771 p. ;
|c 26 cm.
|
| 440 |
0 |
4 |
|a The Dryden Press series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 999 |
|
|
|a 1000010918
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000069003
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|