Marketing principles & strategy
| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth
The Dryden Press
c1993
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| Edition: | 2nd ed |
| Series: | The Dryden Press series in marketing
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| Subjects: |
| Physical Description: | xxix, 771 p. 26 cm |
|---|---|
| ISBN: | 0030767083 |