Marketing : principles & strategy
| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth :
The Dryden Press ,
c1993
|
| Edition: | 2nd ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xxix, 771 p. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030767083 |