Marketing : principles and practice

Bibliographic Details
Main Author:	Allvine, Fred C. (Author)
Format:	Book
Published:	San Diego : Harcourt Brace Jovanovich , c1987
Subjects:	Marketing

MARC


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020			\|a 0155551019
090	0	0	\|a HF5415 \|b .A4494
100	0		\|a Allvine, Fred C. , \|e author
245	0	0	\|a Marketing : \|b principles and practice \|c Fred C. Allvine
260	2		\|a San Diego : \|b Harcourt Brace Jovanovich , \|c c1987
300			\|a xxix, 829 p. ; ; \|c 24 cm.
500			\|a Includes index
650		0	\|a Marketing
999			\|a 1000010917 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus