Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York London
Macmillan Publishing Collier Macmillan
c1985
|
| Edition: | 2nd ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000020988 | ||
| 008 | 021119s1985 | ||
| 020 | |a 0023347007 | ||
| 090 | 0 | 0 | |a HF5415 |b .E86 1985 |
| 100 | 0 | |a Evans, Joel R. |e author | |
| 245 | 1 | 0 | |a Marketing |c Joel R. Evans, Barry Berman |
| 250 | |a 2nd ed | ||
| 260 | 2 | |a New York |b Macmillan Publishing |a London |b Collier Macmillan |c c1985 | |
| 300 | |a xxviii, 776 p. |b ill. (some col.) |c 24 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Berman, Barry |d 1957- |e author | |
| 999 | |a 1000010915 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||