Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York London
Macmillan Publishing Collier Macmillan
c1985
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxviii, 776 p. ill. (some col.) 24 cm |
|---|---|
| ISBN: | 0023347007 |