Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York : London :
Macmillan Publishing Collier Macmillan ,
c1985
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxviii, 776 p. : ill. (some col.) ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0023347007 |