Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing

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Analyzing sales promotion : text & cases :

Bibliographic Details
Main Authors:	Totten, John C. (Author), Block, Martin P. , 1946- (Author)
Format:	Book
Published:	Chicago, Ill. : The Dartnell Corp. , c1994
Edition:	2nd ed.
Subjects:	Advertising Sales promotion

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