Analyzing sales promotion text & cases

Bibliographic Details
Main Authors: Totten, John C. (Author), Block, Martin P. 1946- (Author)
Format: Book
Published: Chicago, Ill. The Dartnell Corp. c1994
Edition:2nd ed.
Subjects:

MARC

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090 0 0 |a HF5438.5  |b .T68 1994 
100 0 |a Totten, John C.  |e author 
245 0 0 |a Analyzing sales promotion   |b text & cases   |b how to profit from the new power of promotion marketing   |c John C. Totten, Martin, Martin P. Block 
250 |a 2nd ed. 
260 2 |a Chicago, Ill.   |b The Dartnell Corp.  |c c1994 
300 |a xii, 226 p. ;  |c 26 cm. 
650 0 |a Advertising 
650 0 |a Sales promotion 
700 0 |a Block, Martin P.  |d 1946-  |e author 
999 |a 1000016699  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus