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00000cam a2200000 7i4500 |
| 001 |
0000020981 |
| 005 |
20061102093000.0 |
| 008 |
021119n |
| 020 |
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|a 0850132290
|
| 090 |
0 |
0 |
|a HF5438.5
|b .T68 1994
|
| 100 |
0 |
|
|a Totten, John C. ,
|e author
|
| 245 |
0 |
0 |
|a Analyzing sales promotion :
|b text & cases :
|b how to profit from the new power of promotion marketing
|c John C. Totten, Martin, Martin P. Block
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Chicago, Ill. :
|b The Dartnell Corp. ,
|c c1994
|
| 300 |
|
|
|a xii, 226 p. ; ;
|c 26 cm.
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
0 |
|
|a Block, Martin P. ,
|d 1946- ,
|e author
|
| 999 |
|
|
|a 1000016699
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|