Effective marketing : a skills and activity-based approach

Bibliographic Details
Main Authors: Anderson, Alan H. , 1950- (Author), Dobson, Thelma (Author)
Format: Book
Published: Oxford : Blackwell Business , c1994
Series:Effective management
Subjects:

MARC

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020 |a 0631191186 ,   |c (pbk) 
090 0 0 |a HF5415.13   |b .A52 1994 
100 0 |a Anderson, Alan H. ,   |d 1950- ,   |e author 
245 0 0 |a Effective marketing :   |b a skills and activity-based approach   |c Alan H. Anderson and Thelma Dobson 
260 2 |a Oxford :   |b Blackwell Business ,   |c c1994 
300 |a xxxiii, 228 p. ; ;   |c 25 cm. 
440 0 0 |a Effective management 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
700 0 |a Dobson, Thelma ,   |e author 
999 |a 1000015410   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus