Effective marketing : a skills and activity-based approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Oxford :
Blackwell Business ,
c1994
|
| Series: | Effective management
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| Subjects: |
| Physical Description: | xxxiii, 228 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0631191186 , |