APA (7th ed.) Citation

Anderson, A. H., & Dobson, T. (1994). Effective marketing: A skills and activity-based approach. Blackwell Business.

Chicago Style (17th ed.) Citation

Anderson, Alan H., and Thelma Dobson. Effective Marketing: A Skills and Activity-based Approach. Oxford: Blackwell Business, 1994.

MLA (9th ed.) Citation

Anderson, Alan H., and Thelma Dobson. Effective Marketing: A Skills and Activity-based Approach. Blackwell Business, 1994.