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| 001 |
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| 005 |
20021119093000.0 |
| 008 |
021119n |
| 020 |
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|a 0750605480
|
| 090 |
0 |
0 |
|a HF5438.5
|b .W5 1993
|
| 100 |
0 |
|
|a Wilmshurst, John ,
|e author
|
| 245 |
0 |
0 |
|a Below-the-line promotion
|c John Wilmshurst
|
| 260 |
2 |
|
|a Oxford :
|b Butterworth-Heinemann ,
|c 1993
|
| 300 |
|
|
|a ix, 399 p. ; ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a CIM professional development series
|
| 501 |
|
|
|a Published on behalf of the Chartered Institute of Marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000015386
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000075438
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|