Below-the-line promotion
| Main Author: | |
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| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann ,
1993
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| Series: | CIM professional development series
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| Subjects: |
| Physical Description: | ix, 399 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750605480 |