International marketing : planning and practice
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York :
Macmillan ,
1993
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxiii, 456 p. ; ; 24 cm. |
| ISBN: | 0024055506 |