Global marketing management a strategic perspective

Bibliographic Details
Main Authors: Toyne, Brian (Author), Walters, Peter George Pakenham 1946- (Author)
Format: Book
Published: Boston Allyn and Bacon 1989
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000020413
008 021119n
020 |a 0205118291 
090 0 0 |a HF1416  |b .T66 1989 
100 0 |a Toyne, Brian  |e author 
245 0 0 |a Global marketing management   |b a strategic perspective   |c Brian Toyne, Peter G.P. Walters 
260 2 |a Boston   |b Allyn and Bacon  |c 1989 
300 |a xx, 747 p. ;  |c 24 cm. 
650 0 |a Export marketing  |x Management 
650 0 |a International business enterprises  |x Management 
700 0 |a Walters, Peter George Pakenham  |d 1946-  |e author 
999 |a 1000010734  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus