Global marketing management : a strategic perspective

Bibliographic Details
Main Authors: Toyne, Brian (Author), Walters, Peter George Pakenham , 1946- (Author)
Format: Book
Published: Boston : Allyn and Bacon , 1989
Subjects:

MARC

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090 0 0 |a HF1416   |b .T66 1989 
100 0 |a Toyne, Brian ,   |e author 
245 0 0 |a Global marketing management :   |b a strategic perspective   |c Brian Toyne, Peter G.P. Walters 
260 2 |a Boston :   |b Allyn and Bacon ,   |c 1989 
300 |a xx, 747 p. ; ;   |c 24 cm. 
650 0 |a Export marketing   |x Management 
650 0 |a International business enterprises   |x Management 
700 0 |a Walters, Peter George Pakenham ,   |d 1946- ,   |e author 
999 |a 1000010734   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus