Global marketing management a strategic perspective

Global marketing management a strategic perspective

Bibliographic Details
Main Authors: Toyne, Brian (Author), Walters, Peter George Pakenham 1946- (Author)
Format: Book
Published: Boston Allyn and Bacon 1989
Subjects:
Export marketing > Management
International business enterprises > Management
Description
Physical Description:xx, 747 p. ; 24 cm.
ISBN:0205118291

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