International marketing

Bibliographic Details
Main Author: Usunier, Jean-Claude (Author)
Format: Book
Published: New York ; London : Prentice-Hall , 1993
Subjects:

MARC

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090 0 0 |a HF1416   |b .U85 1993 
100 0 |a Usunier, Jean-Claude ,   |e author 
245 0 0 |a International marketing   |c Jean-Claude Usunier 
260 2 |a New York ; London :   |b Prentice-Hall ,   |c 1993 
300 |a xii, 494 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Social aspects 
650 0 |a Intercultural communication 
650 0 |a International business enterprises   |x Social aspects 
999 |a 1000010735   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus