International marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Fort Worth :
The Dryden Press ,
c1991
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | vii, 714 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030327679 |