Marketing mistakes

Bibliographic Details
Main Author: Hartley, Sue E. (Author)
Format: Book
Published: New York : John Wiley , c1995
Edition:6th ed
Subjects:

MARC

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020 |a 0471000884 ,   |c (pbk) 
090 0 0 |a HF5415.1   |b .H37 1992 
100 0 |a Hartley, Sue E. ,   |e author 
245 0 0 |a Marketing mistakes   |c Robert F. Hartley 
250 |a 6th ed 
260 2 |a New York :   |b John Wiley ,   |c c1995 
300 |a x, 366 p. ;   |c 23 cm. 
504 |a Includes bibliographical references 
650 0 |a Marketing   |z United States   |v Case studies 
999 |a 1000013993   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus