Marketing mistakes
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1995
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | x, 366 p. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0471000884 , |