Legal aspects of marketing strategy : antitrust and consumer protection issues

Bibliographic Details
Main Authors: Stern, Louis W. , 1935- (Author), Eovaldi, Thomas L. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1984
Series:The Prentice Hall series in marketing
Subjects:

MARC

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020 |a 0135280842 
090 0 0 |a KF1609   |b .S74 1984 (D) 
100 0 |a Stern, Louis W. ,   |d 1935- ,   |e author 
245 0 0 |a Legal aspects of marketing strategy :   |b antitrust and consumer protection issues   |c Louis W. Stern, Thomas L. Eovaldi 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1984 
300 |a xxiv, 550 p. ; ;   |c 24 cm. 
440 0 4 |a The Prentice Hall series in marketing 
504 |a Includes index 
650 0 |a Antitrust law   |z United States 
650 0 |a Consumer protection   |x Law and legislation   |z United States 
650 0 |a Marketing   |x Law and legislation   |z United States 
650 0 |a Trade regulation   |z United States 
700 0 |a Eovaldi, Thomas L. ,   |e author 
999 |a 1000014383   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000014384   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus