Brand positioning strategies for competitives advantage
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi
TataMcGraw-Hill
c1990
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000019717 | ||
| 008 | 021119n | ||
| 020 | |a 0074624016 | ||
| 050 | 0 | 0 | |a HF5415.15 |b .S463 1990 |
| 090 | 0 | 0 | |a HF5823 |b .S463 |
| 100 | 0 | |a Sengupta, Subroto |e author | |
| 245 | 0 | 0 | |a Brand positioning |b strategies for competitives advantage |c Subroto Sengupta |
| 260 | 2 | |a New Delhi |b TataMcGraw-Hill |c c1990 | |
| 300 | |a xix, 299 p. ; |c 24 cm. | ||
| 650 | 0 | |a Product management | |
| 999 | |a 1000013688 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||