Brand positioning : strategies for competitives advantage
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi :
TataMcGraw-Hill ,
c1990
|
| Subjects: |
MARC
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| 005 | 20021119093000.0 | ||
| 008 | 021119n | ||
| 020 | |a 0074624016 | ||
| 050 | 0 | 0 | |a HF5415.15 |b .S463 1990 |
| 090 | 0 | 0 | |a HF5823 |b .S463 |
| 100 | 0 | |a Sengupta, Subroto , |e author | |
| 245 | 0 | 0 | |a Brand positioning : |b strategies for competitives advantage |c Subroto Sengupta |
| 260 | 2 | |a New Delhi : |b TataMcGraw-Hill , |c c1990 | |
| 300 | |a xix, 299 p. ; ; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Product management | |
| 999 | |a 1000013688 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||