APA (7th ed.) Citation

Sengupta, S. (1990). Brand positioning: Strategies for competitives advantage. TataMcGraw-Hill.

Chicago Style (17th ed.) Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitives Advantage. New Delhi: TataMcGraw-Hill, 1990.

MLA (9th ed.) Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitives Advantage. TataMcGraw-Hill, 1990.

Warning: These citations may not always be 100% accurate.