The practice of advertising
| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
London :
Heinemann Professional ,
1990
|
| Edition: | 3rd ed |
| Series: | Marketing series
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| Subjects: |
| Item Description: | "Published on behalf of hte CAM Foundation and the Chartered Institute of Marketing |
|---|---|
| Physical Description: | xviii, 258 p. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0434907960 |