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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000019687 |
| 005 |
20030414093000.0 |
| 008 |
021119s1985 |
| 020 |
|
|
|a 0750602503
|
| 090 |
0 |
0 |
|a HF5821
|b .W56 1985
|
| 100 |
0 |
|
|a Wilmshurst, John ,
|e author
|
| 245 |
1 |
4 |
|a The fundamentals of advertising
|c John Wilmshurst
|
| 260 |
2 |
|
|a Oxford :
|b Butterworth-Heinemann ,
|c c1985
|
| 300 |
|
|
|a xiv, 267 p. ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The marketing series
|
| 501 |
|
|
|a "Published on behalf of the Chartered Institute of Marketing"--title page
|
| 504 |
|
|
|a Includes bibliographical and index
|
| 650 |
|
0 |
|a Advertising
|
| 710 |
1 |
1 |
|a CAM Foundation
|
| 710 |
1 |
1 |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 1000013660
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013661
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|