The fundamentals of advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
Heinemann, on behalf of the Institute of Marketing and the CAM Foundation ,
c1985
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000019684 | ||
| 005 | 20030414093000.0 | ||
| 008 | 021119s1985 | ||
| 020 | |a 0434923303 | ||
| 090 | 0 | 0 | |a HF5821 |b .W5 |
| 100 | 0 | |a Wilmshurst, John , |e author | |
| 245 | 1 | 4 | |a The fundamentals of advertising |c John Wilmshurst |
| 260 | 2 | |a London : |b Heinemann, on behalf of the Institute of Marketing and the CAM Foundation , |c c1985 | |
| 300 | |a 267 p. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical and index | ||
| 650 | 0 | |a Advertising | |
| 999 | |a 1000013659 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||