The fundamentals of advertising

Bibliographic Details
Main Author:	Wilmshurst, John (Author)
Format:	Book
Published:	London Heinemann, on behalf of the Institute of Marketing and the CAM Foundation c1985
Subjects:	Advertising

MARC


LEADER	00000cam a2200000 7i4500
001	0000019684
008	021119s1985
020			\|a 0434923303
090	0	0	\|a HF5821 \|b .W5
100	0		\|a Wilmshurst, John \|e author
245	1	4	\|a The fundamentals of advertising \|c John Wilmshurst
260	2		\|a London \|b Heinemann, on behalf of the Institute of Marketing and the CAM Foundation \|c c1985
300			\|a 267 p. \|c 23 cm
650		0	\|a Advertising
999			\|a 1000013659 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus