The fundamentals of advertising
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Heinemann, on behalf of the Institute of Marketing and the CAM Foundation ,
c1985
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| Subjects: |
| Physical Description: | 267 p. ; 23 cm. |
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| Bibliography: | Includes bibliographical and index |
| ISBN: | 0434923303 |