APA (7th ed.) Citation

Wilmshurst, J. (1985). The fundamentals of advertising. Heinemann, on behalf of the Institute of Marketing and the CAM Foundation.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals of Advertising. London: Heinemann, on behalf of the Institute of Marketing and the CAM Foundation, 1985.

MLA (9th ed.) Citation

Wilmshurst, John. The Fundamentals of Advertising. Heinemann, on behalf of the Institute of Marketing and the CAM Foundation, 1985.