The practice of advertising

Bibliographic Details
Main Authors: Hart, Norman A. (Author), O'Connor, James (Author)
Corporate Authors: CAM Foundation, Institute of Marketing
Format: Book
Published: London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann , 1983
Subjects:
Description
Physical Description:252 p. ; 23 cm.
Bibliography:Includes index
ISBN:0434907162