APA (7th ed.) Citation

Keegan, W. J. (1984). Multinational marketing management (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. 3rd ed. New Jersey: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. 3rd ed. Prentice-Hall, 1984.