Cases in international marketing

Bibliographic Details
Main Authors: Gale, Christopher (Author), Borden, Neil H. (Neil Hopper) 1895-1980 (Author), Jeannet, Jean-Pierre (Author)
Format: Book
Published: Englewood Cliffts, N.J. Prentice-Hall 1986
Subjects:
Description
Physical Description:315 p. ; 24 cm.
ISBN:0131188607